Nu Republic® the trailblazing Indian weartech brand launches in Nepal

Nu Republic® the trailblazing Indian weartech brand launches in Nepal
  • Nu Republic®, is an Indian lifestyle technology brand renowned for its “wear-tech”- wireless audio, watches. earbuds and speakers·
  • The brand has teamed up with Urban Pulse to distribute Nu Republic’s products across Nepal with the aim to offer high-quality lifestyle-focused wear-tech items to the rising Gen Z customer base in the country.

Gurugram, India / Kathmandu, Nepal | 2nd April, 2024: With an unwavering vision to revolutionize the realm of wear-tech, Nu Republic® has proudly announced the launch of its cutting-edge wear-tech portfolio comprising wireless personal audio devices, speakers, and smartwatches featuring groundbreaking innovations in Nepal. “These tech products are carried by people & are born to be stylish & fashionable- not merely functional” This conviction is at the heart of Nu Republic® product development process & over the years the brand has garnered widespread acclaim for its funky products.

Speaking on the announcement, Ujjwal Sarin, Founder, NuRepublic said, We're thrilled to bring Nu Republic to Nepal! Our goal is to shake up the wear-tech scene in the country and win over new fans with our top-notch lineup. This marks a significant milestone in our journey to establish Nu Republic as a #nucodeofcool globally.

Nu Republic has teamed up with Urban Pulse, Nepal's premier national distributor, to spearhead the distribution of its cutting-edge wear-tech lineup throughout the country.

Saloni Sethia and Shreyansh Sethia, founders, Urban Pulse added, “Over the years, Nu Republic® has become well-known for its trailblazing products, blending technology with style and self expression. Through our partnership with Nu Republic, we aim to offer this head-turning product portfolio to consumers in Nepal.

The Nu Republic portfolio will be available on Nepal's leading e-commerce marketplace, and will also be available through leading retail stores across the country.

About Nu Republic®:

Nu Republic®, is a trailblazing Indian lifestyle technology brand renowned for its disruptive “wear-tech” products - wireless audio, watches. earbuds and speakers, and innovative charging solutions. Backed by our product disruptions, we have firmly planted our flag at the intersection of electronics, music, and fashion Through our fashion-first design philosophy. we've successfully redefined the playing field by making high-style attainable, and high-tech affordable. Nu Republic® counts dynamic power couple - Indian film actors Farhan Akhtar and Shibani Akhtar as its brand endorsers. Nu Republic® today is a global brand bringing in the style and pushing boundaries far and wide. We are committed to disruption, counterculture and self-expression. We continue to partner with influencers, pioneers and brands who embody our values and create their own path. Nu Republic® is promoted by NuWorld Retail Private Limited - privately held company based in Gurgaon, Haryana. Our products are available through a variety of distribution channels globally The company’s website can be found at

 About Urban Pulse: 

Urban Pulse is a dynamic direct-to-consumer (D2C) company based in Nepal. Founded by the enterprising duo of Saloni Sethia and Shreyansh Sethia, Urban Pulse bridges the gap between international brands and Nepali consumers. Saloni Sethia boasts over 8 years of expertise in the Nepalese retail music industry. Her keen understanding of consumer preferences within Nepal is a cornerstone of Urban Pulse's success. Shreyansh Sethia, on the other hand, brings a proven track record of launching brands in Nepal. His experience ensures a smooth integration of international brands into the Nepali market. Urban Pulse acts as a gateway for sought-after international brands to enter the Nepali market. The company meticulously curates a selection of brands that resonate with Nepali consumers, ensuring a unique and exciting shopping experience. By adopting a D2C model, Urban Pulse eliminates middlemen, allowing them to offer competitive prices and a seamless buying experience for their customers. This approach also allows them to gather valuable customer data and tailor their offerings accordingly.



Reading next

Brand campaign featuring Farhan Akhtar and Shibani Akhtar!
Nu Republic® : Where Style Meets Innovation in Wear-Tech