About Us

Make music look as good as it sounds

Fashion apparel has moved beyond clothes to wear-tech. Electronics don’t just define gadgets anymore. They are now a reflection of who you are. Whether you are on-the-move, or engaged at one place with no distractions, your electronics accentuate your emotions. Who understands this nu-gen of listeners whose tech speaks for them?

We at Nu Republic are committed to self-expression and promise to create a bold new sound of music. We’re busy planting Nu Republic’s flag at the crossroad of music and fashion and emerge as a go to brand for the next gen.

The Power of Music

We believe style is an attitude. Each Nu Republic product is conceptualized to blend emotion with technology, and make the hearts of the citizens of Nu Republic race with pulsating excitement and make them stand out. We inspire a life which is #made to play!!

Reimagining the drab world of electronics, we make products look as good as they sound. We do this with the power of Design, Technology and Emotion.

Product DNA


We’re riding high on the power of digital transformation. We’ve forayed into WearTech with our smart devices that accentuate your everyday experience. Armed with new-age features, our products are best in class, whether it’s X-Bass ™ and smart voice cancellation to offer seamless music, or monitoring health smartly in our smartwatches.


We know your life is fast-paced - all we do is add some features to it that give you more control, comfort and long-lasting use to make your life easier. Our philosophy is to combine sophistication with speed, and agility with fun. This makes us funky and yet class-apart - oh, that’s exactly how you define yourself too! Don’t you?


Our philosophy is simple - we may be standing in a mass of choice, but we redefine class to stand apart. Our product design is minimalistic and sleek, giving optimum style with reliable quality. It’s exactly what the next gen needs on-the-go.

“Being a challenger brand runs deep in our DNA. That’s the match that lights the fire and stokes everything we create. We dare you to underestimate us.”

~ Ujjwal Sarin, Founder

views like this tend to inspire some pretty big thinking

One Dream Team

Every single one of us makes Nu Republic an incredible place to work. We always put our minds together and go after solutions as a collective. Together, we’re a force to be reckoned with. 


Over the last few years we have partnered with leading brands to delight their customers and employees with products from Nu Republic. Some notable partners include Nikon and Canon amongst others.

Bold Messaging

Nu Republic aims to be a global brand bringing in the beat and pushing boundaries far and wide. We have successfully democratized high fidelity and made high style attainable. We make our products to be used and abused and be your trusty sidekick through thick-and-thin.

Our History


We launched Starboy Gold which combined studio quality sound with an ergonomic design that’s sleek and stylish.


Starboy 3 - the evolution of our best-selling Starboy headphones sported an in-built X-Bass button which allowed the user to feel the bass with one tap on the headphone. We also partnered with Nikon to ship millions of headphones across India.


We launched an entire range of true wireless earbuds to take music, fashion, freedom and user accessibility to the next level, with best-sellers like Rush X2, Rush X3, Starboy 2 and Rouserbuds 2 - The first earbuds with LED lights


We were the first to democratize wearable technology by introducing the coolest designs, international class finish, with LED lights to accentuate your style.


Combining funky style with unmatched class, Epic is the latest kid on the block to redefine your style and listening experience with unmatched bass, which is a staple of Nu Republic’s offerings.