Brand campaign featuring Farhan Akhtar and Shibani Akhtar!

Brand campaign featuring Farhan Akhtar and Shibani Akhtar!

As brand ambassadors Farhan and Shibani will actively participate in various promotional activities, including digital and print campaigns, events, and social media initiatives, the company stated in a press release.<p>Actors Farhan Akhtar and Shibani Akhtar will be the brand ambassadors for wear-tech brand Nu Republic </p>Actors Farhan Akhtar and Shibani Akhtar will be the brand ambassadors for wear-tech brand Nu Republic

Nu Republic, an Indian lifestyle technology brand has announced its association with actors Farhan Akhtar and Shibani Akhtar.

In this collaboration, Farhan and Shibani will be the ambassadors of Nu Republic - a brand that shares their unwavering commitment towards disruption and innovation, the company stated in a press release.

Farhan, an actor, director and producer, and Shibani, a model, singer, and television host, embody the ethos of Nu Republic and bring their individual expertise, effortless style to this collaboration, the company added.
Commenting on the association, Ujjwal Sarin, founder, Nu Republic, expressed his excitement, stating, “Farhan and Shibani are the OG trailblazers who have inspired us all. Farhan has consistently pushed boundaries and disrupted the Indian film industry with his exceptional talent and revolutionary approach to acting, singing and filmmaking. Shibani, on the other hand, has carved a niche for herself in the world of fashion, music, and entertainment, re-defining norms and inspiring individuals through her talent.”

“Their disruptive mindset, creative brilliance, and their dedication to making a difference, align perfectly with our brand's mission,” Sarin added.

Through the fashion-first design philosophy, the brand has redefined the playing field by making high-style attainable, and high-tech affordable, it added.

Farhan said, "I am delighted to be associated with Nu Republic, a brand that shares my passion for music and innovation. Nu Republic’s commitment to transforming wear-tech into a medium of self-expression aligns perfectly with my thoughts. I look forward to collaborating with Nu Republic as it blends the boundaries of music, technology and fashion”

Shibani added, "Being a part of Nu Republic is truly exciting. We look forward to collaborating with Nu Republic and inspiring individuals to embrace technology as an extension of their individuality.”

As brand ambassadors Farhan and Shibani will actively participate in various promotional activities, including digital and print campaigns, events, and social media initiatives, the company added.

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