Nu Republic® is an Indian wear-tech brand on a mission to reimagine the drab world of electronics.
Our portfolio spans personal audio, TWS earbuds, speakers, smartwatches, charging solutions — and now, backpacks. With the launch of Triphop® smart backpacks in collaboration with Abhay Deol, we’re extending our design-first philosophy into travel gear that’s Designed to Move. Flag-bearers of innovation, we don’t just make gadgets — we craft tech-inspired lifestyle accessories of self-expression for the #citizensofnurepublic.
From Farhan & Shibani Akhtar repping our wear-tech as the Nu Code of Cool to Abhay Deol co-creating stylish, design-forward backpacks, every collaboration reflects what Nu Republic® stands for: expressive, innovative, and unapologetically funky. At the crossroads of music, fashion, and lifestyle-tech, Nu Republic® is becoming the go-to brand for the next-gen.
Reimagining the drab world of electronics, we make products look as good as they sound. We do this with the power of Design, Technology and Emotion.
Product DNA
TECHNOLOGY
We’re riding high on the power of digital transformation. We’ve forayed into WearTech with our smart devices that accentuate your everyday experience. Armed with new-age features, our products are best in class, whether it’s X-Bass® and smart voice cancellation to offer seamless music, or monitoring health smartly in our smartwatches.
EMOTION
We know your life is fast-paced - all we do is add some features to it that give you more control, comfort and long-lasting use to make your life easier. Our philosophy is to combine sophistication with speed, and agility with fun. This makes us funky and yet class-apart - oh, that’s exactly how you define yourself too! Don’t you?
DESIGN
Our philosophy is simple - we may be standing in a mass of choice, but we redefine class to stand apart. Our product design is minimalistic and sleek, giving optimum style with reliable quality. It’s exactly what the next gen needs on-the-go.
“Nu Republic totally gels with our lifestyle, our sense of fashion and our sense of self-expression”
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Triphop Voyager isn’t just a backpack — it’s a statement. Crafted with sleek lines, premium materials, and tech-smart details, it merges style with all-day comfort for the ones who move different.
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Launched India's first fidget spinner earbuds cyberstud spin
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Launched transform-X in 2023, breaking chain of boring audio gears
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Combining funky style with unmatched class, Epic is the latest kid on the block to redefine your style and listening experience with unmatched bass, which is a staple of Nu Republic’s offerings.
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We were the first to democratize wearable technology by introducing the coolest designs, international class finish, with LED lights to accentuate your style.
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We launched an entire range of true wireless earbuds to take music, fashion, freedom and user accessibility to the next level, with best-sellers like Rush X2, Rush X3, Starboy 2 and Rouserbuds 2 - The first earbuds with LED lights
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We launched Starboy Gold which combined studio quality sound with an ergonomic design that’s sleek and stylish.
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Starboy 3 - the evolution of our best-selling Starboy headphones sported an in-built X-Bass button which allowed the user to feel the bass with one tap on the headphone. We also partnered with Nikon to ship millions of headphones across India.
views like this tend to inspire some pretty big thinking
Every single one of us makes Nu Republic an incredible place to work. We always put our minds together and go after solutions as a collective. Together, we’re a force to be reckoned with.
Over the last few years we have partnered with leading brands to delight their customers and employees with products from Nu Republic. Some notable partners include Nikon and Canon amongst others.
