Nu Republic signs Abhay Deol as ambassador for Triphop Smart Backpacks
Nu Republic has announced actor Abhay Deol as its brand ambassador for Triphop Smart Backpacks. The partnership will be followed by a multi-platform campaign.
As part of the launch, Nu Republic has also released a behind-the-scenes (BTS) film featuring Abhay Deol, showcasing his involvement in the creative process. The film offers a glimpse of Abhay's personal style and energy blending with the brand's philosophy of breaking conventions and designing for a culture that thrives on self-expression.
Abhay Deol as its brand ambassador and launched its latest innovation
Nu Republic Triphop®, a cutting-edge range of smart backpacks created for music lovers, creators, and urban trendsetters. The announcement is backed by a high-decibel multi-platform campaign. As part of the launch, Nu Republic has also released a behind-the-scenes (BTS) film featuring Abhay Deol, showcasing his involvement in the creative process.
Nu Republic released a BTS film with Abhay Deol
I’m excited to be the face of Nu Republic’s Triphop collection and to build backpacks that reflect my personal style,” said Abhay Deol. “That’s what excites me, to be part of a brand bold enough to experiment and to put my name on products I truly help shape.
Lifestyle technology brand Nu Republic has announced actor Abhay Deol
Nu Republic®, the lifestyle technology brand known for its bold approach to wear-tech, has announced acclaimed actorAbhay Deol as its brand ambassadorand launched its latest innovation:Nu Republic Triphop®, a cutting-edge range of smart backpacks created for music lovers, creators, and urban trendsetters. The announcement is backed by a high-decibel multi-platform campaign.
A Multi-Platform Campaign Showcasing Style and Innovation
To mark the launch, Nu Republic has unveiled a high-decibelmulti-platform campaignspanning TV, digital, and print, conceptualized by Design Stack and shot by renowned photographer Ashish Shah. The campaign captures Abhay Deol’s personal style while reflecting the brand’s philosophy of breaking conventions and championing self-expression.
The partnership goes beyond traditional endorsement, with Deol actively involved in product development and design direction as a co-creator.
“I’m excited to be the face of Nu Republic’s Triphop collection and to build backpacks that reflect my personal style,” saidAbhay Deol. “That’s what excites me, to be part of a brand bold enough to experiment and to put my name on products I truly help shape.”
